Every industry sells differently, so should your sales team

A long, multi-stakeholder sale works nothing like a quick, relationship-led one. Selling to a procurement team is different from selling to a founder, and buyers can tell straight away when a salesperson does not understand their world.

Why generic selling falls short

One-size-fits-all scripts tend to focus on the product, not the buyer. They miss the questions that matter in a particular sector, the way decisions are made and the risks the buyer is trying to avoid.

What industry-specific selling looks like

• Asking the right discovery questions for the sector.

• Understanding who is involved in the decision and what each person needs.

• Using language and examples that buyers in that industry recognise.

• Matching the pace of the sales process to how that market actually buys.

Specialist sales experts from Betula Sales Lab

As well as outreach and appointment setting, Betula Sales Lab provides specialist sales experts trained in the sales methods that suit your industry. They can run discovery, sales meetings, proposals, negotiation and closing on your behalf, or support your existing team.

If your pipeline is full of conversations that never quite convert, book a free discovery call and we will talk through where a specialist could help.